{"id":3019,"date":"2019-01-08T10:00:59","date_gmt":"2019-01-08T09:00:59","guid":{"rendered":"https:\/\/awsolutions.fr\/blog\/?p=3019"},"modified":"2020-12-11T10:20:10","modified_gmt":"2020-12-11T09:20:10","slug":"7-la-recette-du-sourcing","status":"publish","type":"post","link":"https:\/\/awsolutions.fr\/blog\/7-la-recette-du-sourcing\/","title":{"rendered":"7 # LA RECETTE DU SOURCING"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:80%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2 style=\"font-size: 32px; font-family: 'Fira Sans'; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Fira Sans\" data-fusion-google-variant=\"400\" data-fusion-google-subset=\"latin\" data-inline-fontsize=\"32px\" data-fontsize=\"32\" data-lineheight=\"38\">Les ingr\u00e9dients<\/h2>\n<div>\n<ul>\n<li>La juste <a href=\"https:\/\/awsolutions.fr\/blog\/8-lart-de-la-negociation\/\">d\u00e9finition du besoin<\/a><\/li>\n<li>Un travail en concertation avec les \u00e9quipes techniques, prescripteurs techniques<\/li>\n<li>Une pr\u00e9paration minutieuse des rencontres<\/li>\n<li>Des outils pour guider les utilisateurs novices<\/li>\n<li>De la communication : une \u00ab Storytelling \u00bb<\/li>\n<\/ul>\n<\/div>\n<p style=\"font-size: 28px; line-height: 24px;\" data-fusion-font=\"true\"><span style=\"color: #479e9a; font-size: 27px;\" data-fusion-font=\"true\">\u00a0<\/span><\/p>\n<p style=\"font-size: 28px; line-height: 24px;\" data-fusion-font=\"true\"><span style=\"color: #479e9a; font-size: 27px;\" data-fusion-font=\"true\">Comment convaincre les directions op\u00e9rationnelles du bienfait du sourcing ? Comment d\u00e9mocratiser la d\u00e9marche de sourcing en interne et le mettre en \u0153uvre ?<br \/>\n<\/span><\/p>\n<p align=\"justify\">L\u2019id\u00e9e \u00e9tant d\u2019y parvenir en \u00e9vitant le passage en force.<\/p>\n<p align=\"justify\">A partir du moment o\u00f9 la r\u00e8glementation le permet, il s\u2019agit avant tout d\u2019une question d\u2019envie et de caract\u00e8re ainsi qu\u2019un \u00e9tat d\u2019esprit. Le but est de convaincre l\u2019ensemble des collaborateurs du bien-fond\u00e9 de la technique. Le <a href=\"https:\/\/awsolutions.fr\/blog\/1-sourcing-fournisseurs-marches-publics\/\">service de la commande publique<\/a> et\/ou des achats est un service support aux autres pour les aider, les accompagner \u00e0 trouver de nouvelles solutions.<\/p>\n<p align=\"justify\">Aidez-vous d\u2019une \u00ab storytelling \u00bb pour vendre la fonction achat et valoriser tous les acteurs qui ont particip\u00e9.<\/p>\n<p align=\"center\"><i><span style=\"color: #479e9a; font-size: 27px;\" data-fusion-font=\"true\"><span class=\"fusion-highlight light highlight1 awb-highlight-background\">Arr\u00eatez de vous plaindre de la qualit\u00e9 ou de la quantit\u00e9 des offres ! Arr\u00eatez de copier-coller de vieux cahiers des charges et soyez curieux !<\/span><\/span><\/i><\/p>\n<p align=\"justify\">Le sourcing doit permettre aux entreprises de r\u00e9pondre parfaitement \u00e0 votre besoin.<\/p>\n<div align=\"justify\">Ainsi, vos cahiers des charges seront enrichis et d\u00e9poussi\u00e9r\u00e9s.<\/div>\n<div>\n<\/div>\n<div><\/div>\n<p style=\"font-size: 28px; line-height: 24px;\" data-fusion-font=\"true\"><span style=\"color: #479e9a; font-size: 27px;\" data-fusion-font=\"true\">Pour bien commencer, r\u00e9aliser une cartographie<\/span><\/p>\n<p align=\"justify\">Le sourcing doit \u00eatre \u00e0 l\u2019initiative de l\u2019acheteur ; il est cependant n\u00e9cessaire de prendre quelques pr\u00e9cautions dans la conduite des rencontres avec les entreprises. En effet, il est primordial de donner le m\u00eame niveau d\u2019information aux entreprises rencontr\u00e9es et de consacrer un temps de parole \u00e9quivalent. Pour une d\u00e9marche efficace, il est cependant essentiel d\u2019identifier les dossiers sur lesquels une <a href=\"https:\/\/awsolutions.fr\/blog\/6-les-5-raisons-de-faire-du-sourcing\/\">action de sourcing<\/a> est utile et pour lesquels l\u2019acheteur aura un retour sur investissement.<\/p>\n<p align=\"justify\">R\u00e9aliser une cartographie des march\u00e9s afin d\u2019identifier les enjeux financiers, politiques, d\u2019innovation et de concurrence. Cette cartographie est la premi\u00e8re \u00e9tape fondamentale \u00e0 r\u00e9aliser ; souvent bafou\u00e9e par manque de temps et noy\u00e9e par le quotidien.<\/p>\n<p style=\"font-size: 28px; line-height: 24px;\" data-fusion-font=\"true\"><span style=\"color: #479e9a; font-size: 27px;\" data-fusion-font=\"true\">Ensuite, pr\u00e9parer minutieusement votre rencontre fournisseur<br \/>\n<\/span><\/p>\n<p align=\"justify\">Constituer une \u00e9quipe de travail entre prescripteur technique et acheteur et pr\u00e9parer les arguments de votre rencontre avec les entreprises identifi\u00e9es. Cette pr\u00e9paration doit \u00eatre minutieuse et r\u00e9alis\u00e9e plusieurs mois avant la consultation (entre 3 et 6 mois avant la r\u00e9daction d\u00e9finitive du cahier de charges).<\/p>\n<p align=\"justify\">Un document de tra\u00e7abilit\u00e9 peut mat\u00e9rialiser les \u00e9changes, celui-ci contiendra les questions abord\u00e9es, les points techniques du cahier des charges \u00e0 discuter, le nom des entreprises et des participants. Ainsi, l\u2019\u00e9quipe projet posera les m\u00eames questions \u00e0 toutes les entreprises rencontr\u00e9es.<\/p>\n<p align=\"justify\">Un ordre du jour peut \u00eatre envoy\u00e9 aux participants de mani\u00e8re \u00e0 guider vos interlocuteurs sur les sujets qui vont \u00eatre abord\u00e9s et ainsi identifier les fonctions de chaque repr\u00e9sentant. Les r\u00f4les de chacun sont d\u00e9finis au pr\u00e9alable. Une r\u00e9union interne de pr\u00e9paration est alors n\u00e9cessaire pour fixer les objectifs et pr\u00e9ciser les points de vigilance par exemple.<\/p>\n<p align=\"justify\">Soyez clair sur les \u00e9l\u00e9ments que vous pouvez communiquer. Rien de plus terrible que de se retrouver dans une situation o\u00f9 votre coll\u00e8gue en dit trop !<\/p>\n<p style=\"font-size: 28px; line-height: 24px;\" data-fusion-font=\"true\"><span style=\"color: #479e9a; font-size: 27px;\" data-fusion-font=\"true\">Pour finir, privil\u00e9gier les rencontres physiques<br \/>\n<\/span><\/p>\n<p align=\"justify\">Les rencontres fournisseurs doivent s\u2019effectuer dans des salles de r\u00e9union, hors des bureaux de mani\u00e8re \u00e0 ne pas d\u00e9voiler d\u2019informations confidentielles. Attention toutefois au langage non verbal qui peut \u00e9galement vous trahir. Celui-ci est tr\u00e8s important, il est donc primordial de rester ma\u00eetre des d\u00e9bats. En cas de d\u00e9rive, il est n\u00e9cessaire de recadrer les \u00e9changes au plus t\u00f4t.<\/p>\n<p align=\"justify\">Vous obtiendrez ainsi les informations n\u00e9cessaires pour faire un sourcing complet et efficace.<\/p>\n<p align=\"justify\">Cela vous permettra de mieux d\u00e9finir votre besoin ; l\u2019entreprise comprendra exactement votre demande et pourra vous apporter une r\u00e9ponse coh\u00e9rente.<\/p>\n<p style=\"font-size: 28px; line-height: 24px;\" data-fusion-font=\"true\">\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:20%;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-widget-area awb-widget-area-element fusion-widget-area-1 fusion-content-widget-area\" style=\"--awb-title-size:28px;--awb-title-color:#212934;--awb-padding:0px 0px 0px 0px;\"><section id=\"search-2\" class=\"widget widget_search\">\t\t<form role=\"search\" class=\"searchform fusion-search-form  fusion-search-form-clean\" method=\"get\" action=\"https:\/\/awsolutions.fr\/blog\/\">\n\t\t\t<div class=\"fusion-search-form-content\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"fusion-search-field search-field\">\n\t\t\t\t\t<label><span class=\"screen-reader-text\">Rechercher:<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"search\" value=\"\" name=\"s\" class=\"s\" placeholder=\"Rechercher...\" required aria-required=\"true\" aria-label=\"Rechercher...\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"fusion-search-button search-button\">\n\t\t\t\t\t<input type=\"submit\" class=\"fusion-search-submit searchsubmit\" aria-label=\"Recherche\" value=\"&#xf002;\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\n\t\t\t\n\t\t<\/form>\n\t\t<\/section>\n\t\t<section id=\"recent-posts-2\" class=\"widget widget_recent_entries\">\n\t\t<div class=\"heading\"><h4 class=\"widget-title\">Articles r\u00e9cents<\/h4><\/div>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/awsolutions.fr\/blog\/retour-sur-le-club-utilisateurs-aw-solutions-du-3-octobre\/\">Retour sur le Club Utilisateurs AW Solutions du 3 octobre<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/awsolutions.fr\/blog\/revue-de-presse\/\">Revue de presse<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/awsolutions.fr\/blog\/agenda-des-web-seminaires-2023\/\">AGENDA DES WEB S\u00c9MINAIRES 2023<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/awsolutions.fr\/blog\/agenda-des-web-seminaires\/\">AGENDA DES WEB S\u00c9MINAIRES<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/awsolutions.fr\/blog\/aw-solutions-evolution-de-lespace-fournisseurs-vers-un-portail-unique\/\">Un portail unique pour les \u00e9changes d\u00e9mat\u00e9rialis\u00e9s entre acheteurs et entreprises<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/section><section id=\"recent-comments-2\" class=\"widget widget_recent_comments\"><div class=\"heading\"><h4 class=\"widget-title\">Commentaires r\u00e9cents<\/h4><\/div><ul id=\"recentcomments\"><\/ul><\/section><section id=\"tag_cloud-2\" class=\"widget widget_tag_cloud\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><div class=\"heading\"><h4 class=\"widget-title\">\u00c9tiquettes<\/h4><\/div><div class=\"tagcloud\"><a href=\"https:\/\/awsolutions.fr\/blog\/tag\/achats-responsables\/\" class=\"tag-cloud-link tag-link-103 tag-link-position-1\" aria-label=\"Achats responsables (1 \u00e9l\u00e9ment)\">Achats responsables<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/acheteur-3-0\/\" class=\"tag-cloud-link tag-link-43 tag-link-position-2\" aria-label=\"Acheteur 3.0 (1 \u00e9l\u00e9ment)\">Acheteur 3.0<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/actu\/\" class=\"tag-cloud-link tag-link-86 tag-link-position-3\" aria-label=\"actu (4 \u00e9l\u00e9ments)\">actu<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/agenda\/\" class=\"tag-cloud-link tag-link-83 tag-link-position-4\" aria-label=\"agenda (2 \u00e9l\u00e9ments)\">agenda<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/appel-doffre\/\" class=\"tag-cloud-link tag-link-121 tag-link-position-5\" aria-label=\"Appel d&#039;offre (1 \u00e9l\u00e9ment)\">Appel d&#039;offre<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/asap\/\" class=\"tag-cloud-link tag-link-93 tag-link-position-6\" aria-label=\"ASAP (1 \u00e9l\u00e9ment)\">ASAP<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/avance\/\" class=\"tag-cloud-link tag-link-91 tag-link-position-7\" aria-label=\"avance (1 \u00e9l\u00e9ment)\">avance<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/bercy\/\" class=\"tag-cloud-link tag-link-94 tag-link-position-8\" aria-label=\"Bercy (1 \u00e9l\u00e9ment)\">Bercy<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/benefice\/\" class=\"tag-cloud-link tag-link-36 tag-link-position-9\" aria-label=\"B\u00e9n\u00e9fice (2 \u00e9l\u00e9ments)\">B\u00e9n\u00e9fice<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/cartographie-achat\/\" class=\"tag-cloud-link tag-link-34 tag-link-position-10\" aria-label=\"Cartographie achat (1 \u00e9l\u00e9ment)\">Cartographie achat<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/cost-killer\/\" class=\"tag-cloud-link tag-link-44 tag-link-position-11\" aria-label=\"Cost killer (1 \u00e9l\u00e9ment)\">Cost killer<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/crise-sanitaire\/\" class=\"tag-cloud-link tag-link-79 tag-link-position-12\" aria-label=\"crise sanitaire (3 \u00e9l\u00e9ments)\">crise sanitaire<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/critere-rse\/\" class=\"tag-cloud-link tag-link-39 tag-link-position-13\" aria-label=\"Crit\u00e8re RSE (2 \u00e9l\u00e9ments)\">Crit\u00e8re RSE<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/dual-sourcing\/\" class=\"tag-cloud-link tag-link-45 tag-link-position-14\" aria-label=\"Dual Sourcing (1 \u00e9l\u00e9ment)\">Dual Sourcing<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/developpement\/\" class=\"tag-cloud-link tag-link-90 tag-link-position-15\" aria-label=\"D\u00e9veloppement (1 \u00e9l\u00e9ment)\">D\u00e9veloppement<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/formation\/\" class=\"tag-cloud-link tag-link-104 tag-link-position-16\" aria-label=\"Formation (1 \u00e9l\u00e9ment)\">Formation<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/gain-achat\/\" class=\"tag-cloud-link tag-link-37 tag-link-position-17\" aria-label=\"Gain achat (2 \u00e9l\u00e9ments)\">Gain achat<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/generation-y\/\" class=\"tag-cloud-link tag-link-42 tag-link-position-18\" aria-label=\"G\u00e9n\u00e9ration Y (1 \u00e9l\u00e9ment)\">G\u00e9n\u00e9ration Y<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/innovation\/\" class=\"tag-cloud-link tag-link-89 tag-link-position-19\" aria-label=\"Innovation (1 \u00e9l\u00e9ment)\">Innovation<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/intelligence-artificielle\/\" class=\"tag-cloud-link tag-link-51 tag-link-position-20\" aria-label=\"Intelligence Artificielle (2 \u00e9l\u00e9ments)\">Intelligence Artificielle<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/interet-general\/\" class=\"tag-cloud-link tag-link-95 tag-link-position-21\" aria-label=\"Int\u00e9r\u00eat g\u00e9n\u00e9ral (1 \u00e9l\u00e9ment)\">Int\u00e9r\u00eat g\u00e9n\u00e9ral<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/made-in-france\/\" class=\"tag-cloud-link tag-link-41 tag-link-position-22\" aria-label=\"Made in France (1 \u00e9l\u00e9ment)\">Made in France<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/marche-captif\/\" class=\"tag-cloud-link tag-link-46 tag-link-position-23\" aria-label=\"March\u00e9 captif (1 \u00e9l\u00e9ment)\">March\u00e9 captif<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/monopole\/\" class=\"tag-cloud-link tag-link-47 tag-link-position-24\" aria-label=\"Monopole (1 \u00e9l\u00e9ment)\">Monopole<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/nouveaux-usages\/\" class=\"tag-cloud-link tag-link-106 tag-link-position-25\" aria-label=\"nouveaux usages (1 \u00e9l\u00e9ment)\">nouveaux usages<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/negociation\/\" class=\"tag-cloud-link tag-link-28 tag-link-position-26\" aria-label=\"N\u00e9gociation (2 \u00e9l\u00e9ments)\">N\u00e9gociation<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/objectif\/\" class=\"tag-cloud-link tag-link-31 tag-link-position-27\" aria-label=\"Objectif (2 \u00e9l\u00e9ments)\">Objectif<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/partenariat\/\" class=\"tag-cloud-link tag-link-101 tag-link-position-28\" aria-label=\"Partenariat (1 \u00e9l\u00e9ment)\">Partenariat<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/portail\/\" class=\"tag-cloud-link tag-link-120 tag-link-position-29\" aria-label=\"Portail (1 \u00e9l\u00e9ment)\">Portail<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/projet-de-loi\/\" class=\"tag-cloud-link tag-link-97 tag-link-position-30\" aria-label=\"Projet de loi (1 \u00e9l\u00e9ment)\">Projet de loi<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/rencontre-fournisseur\/\" class=\"tag-cloud-link tag-link-35 tag-link-position-31\" aria-label=\"Rencontre fournisseur (1 \u00e9l\u00e9ment)\">Rencontre fournisseur<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/reseau-gesat\/\" class=\"tag-cloud-link tag-link-102 tag-link-position-32\" aria-label=\"R\u00e9seau Gesat (1 \u00e9l\u00e9ment)\">R\u00e9seau Gesat<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/seuil\/\" class=\"tag-cloud-link tag-link-80 tag-link-position-33\" aria-label=\"seuil (2 \u00e9l\u00e9ments)\">seuil<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/simplification\/\" class=\"tag-cloud-link tag-link-96 tag-link-position-34\" aria-label=\"Simplification (1 \u00e9l\u00e9ment)\">Simplification<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/sourcing\/\" class=\"tag-cloud-link tag-link-33 tag-link-position-35\" aria-label=\"Sourcing (9 \u00e9l\u00e9ments)\">Sourcing<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/strategie-achat\/\" class=\"tag-cloud-link tag-link-32 tag-link-position-36\" aria-label=\"Strat\u00e9gie achat (4 \u00e9l\u00e9ments)\">Strat\u00e9gie achat<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/tendances-achat\/\" class=\"tag-cloud-link tag-link-40 tag-link-position-37\" aria-label=\"Tendances Achat (2 \u00e9l\u00e9ments)\">Tendances Achat<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/tresorerie\/\" class=\"tag-cloud-link tag-link-92 tag-link-position-38\" aria-label=\"tr\u00e9sorerie (1 \u00e9l\u00e9ment)\">tr\u00e9sorerie<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/veille\/\" class=\"tag-cloud-link tag-link-123 tag-link-position-39\" aria-label=\"Veille (1 \u00e9l\u00e9ment)\">Veille<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/visibilite\/\" class=\"tag-cloud-link tag-link-38 tag-link-position-40\" aria-label=\"Visibilit\u00e9 (1 \u00e9l\u00e9ment)\">Visibilit\u00e9<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/vote-electronique\/\" class=\"tag-cloud-link tag-link-105 tag-link-position-41\" aria-label=\"vote \u00e9lectronique (1 \u00e9l\u00e9ment)\">vote \u00e9lectronique<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/webinar\/\" class=\"tag-cloud-link tag-link-85 tag-link-position-42\" aria-label=\"webinar (2 \u00e9l\u00e9ments)\">webinar<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/web-seminaire\/\" class=\"tag-cloud-link tag-link-84 tag-link-position-43\" aria-label=\"web s\u00e9minaire (2 \u00e9l\u00e9ments)\">web s\u00e9minaire<\/a>\n<a href=\"https:\/\/awsolutions.fr\/blog\/tag\/echanges-dematerialises\/\" class=\"tag-cloud-link tag-link-122 tag-link-position-44\" aria-label=\"\u00c9changes 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2_3 fusion-flex-column\" style=\"--awb-padding-top:7px;--awb-padding-right:7px;--awb-padding-bottom:7px;--awb-padding-left:7px;--awb-bg-color:#f9f9f7;--awb-bg-size:cover;--awb-border-color:#cecece;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: left;\"><span style=\"color: #ffa617; font-size: 28px; font-family: 'Fira Sans'; font-weight: 500; font-style: italic;\" data-fusion-font=\"true\" data-fusion-google-font=\"Fira Sans\" data-fusion-google-variant=\"500italic\" data-fusion-google-subset=\"latin\">L\u2019avis de l\u2019expert<\/span><\/p>\n<p><i>Lancez-vous et annoncez fi\u00e8rement les r\u00e9sultats obtenus !<\/i><\/p>\n<p>Cr\u00e9er des storytelling et renouveler l\u2019op\u00e9ration autant de fois que n\u00e9cessaire !<\/p>\n<p>Aidez-vous d\u2019une \u00ab storytelling \u00bb pour vendre la fonction achat et valoriser tous les acteurs qui ont particip\u00e9.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" 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